PhotoNow assumes you don’t want to wait. That “‘Now’ is much better than ‘later’”. Seem simple? Its supposed to be: this isn’t about a revolution, or, a singularly brilliant idea– though both may be in the making. You should have your pictures when, how, and where you want them. For photo-printing, the start is letting the customer decide how long to take reviewing, editing, and printing. We assure quality and delivery, ‘the business’ is the customer’s determination/definition/expectation.
I think the idea of a consumer-driven transaction isn’t new (”give the customer what they want”). The idea of a consumer-defined transaction (”give it to them how they want it”) isn’t either, but it needs work. Img Management is about working on that.
Here are some thoughts:
If we know a non-degraded product is distributable and preferable without 3rd-party handling or cost, then we (the producer, manufacturer, seller) may be better off just getting out the way. Of course, the internet represents this potential, yet we still do most transactions in person, and some are still ‘best’ done that way. Where do we apply the internet’s style to the world of flesh and blood? Can we?